About Us

Proven Strategies. Real Growth. No Guesswork.

Running a business is demanding, but you don’t have to go it alone. At The Field Group, we provide customized consulting services for small businesses, including strategic planning, fractional C-suite leadership, and specialized accelerator programs for early-stage startups and small businesses in all industries, including software, media, apparel, CPG and more.

The Field Group is committed to being an integral part of your team to seamlessly find and implement solutions supporting your company and driving growth.

Whether you’re a startup seeking investor funding or an established business looking to break out of the monotony, our goal is to overcome the challenges holding you back from long-term success. Together we identify and overcome organizational challenges to achieve sustainable growth while maintaining a work-life balance.

We provide hands-on assistance, time-tested insights and action plans that get results

Smart and Effective Business Solutions

Founded in 2016 by Jeff Werner, The Field Group was created to support early-stage startups and small businesses in all industries, including software, media, apparel, CPG, and more.

We provide tailored consulting services for small businesses, including strategy advice, fractional C-suite leadership, and specialized accelerator programs.

Our small business coaching services

Our mission is to train entrepreneurs to overcome challenges, achieve sustainable growth, and maintain work-life balance. With our team of seasoned professionals, The Field Group is committed to delivering insights and solutions, making us a trusted partner on your business journey.

The Field Group's experience and support gave us the confidence to push our boundaries. The focus on strategy and goal setting during our meetings was invaluable, especially when day-to-day operations can easily overshadow the bigger picture. We really appreciate the attention that was given to finding a balance between emotional well-being and effective time management.

Kyle Moy, Co-Founder | CEO
Fichi/Imaginearth Inc.

Our Mission

To Be Your Trusted Partner

At The Field Group, we offer small business consulting that cuts through the clutter. We empower our clients with the strategies, resources, and investor-ready solutions necessary to scale, boost profitability, and achieve lasting success. Your business deserves straightforward, expert guidance—and that’s exactly what we provide.

Growth-Focused Solutions: Get practical and truthful consulting and coaching that helps your business scale, streamline operations, and secure funding
Strategic Leadership: Work with fractional CEO, COO, CFO, CMO, and CTOs to drive profitability and long-term success.

EMPOWER YOUR BUSINESS

The Foundational Pillars of The Field Group

Principled

Our small business consulting services are built on a foundation of strong ethical principles, credibility, and integrity. We are dedicated to upholding our commitment to delivering exceptional results and ensuring your success.

Practicality

Our small business coaching is centered around developing a personalized plan that fits your time, resources, and emotional capacity, ensuring it's both achievable and sustainable.

Truth

Dedicated to honesty, transparency, and clarity, we help our clients uncover their core values and create solutions that align with them to build lasting trust.

Forthrightness

We communicate openly and directly, tackling challenges with clarity and confidence.
We address difficult topics diplomatically to focus on solving underlying problems, not just symptoms.

WORK PROCESS

Our Consulting Process to Scale Your Business

In-Depth Business Assessment

We begin by evaluating your business model, finances, operations, marketing, and growth potential, identifying weaknesses and uncovering new opportunities.

Tailored Strategy & Execution

Informed by our analysis, we craft a custom action plan to resolve your business problems and position your company for sustained growth.

Ongoing Support & Optimization

We’re not a “one-and-done” solution. Our fractional C-suite leadership, small business consulting, and small business coaching services are designed to keep your business on course for sustained long-term success.

Testimomials

Hear from the entrepreneurs we've supported:

Jeff has been a trusted advisor and visionary partner at LOLIWARE for seven years. He has an extremely thoughtful, collaborative approach to all situations and has facilitated invaluable connections for LOLIWARE. We are grateful to him for his insights and feedback that have been critical to the planning, growth, and development of our business. You will not find a more dedicated and high-integrity advisor and investor. Jeff has my highest recommendation.

Sea Briganti

CEO and Co-Founder Loliware

You guys are good at what you do. Bottom line

Nick Travlos

Everso's Founder

An effective, talented strategist and trusted advisor, Jeff has been instrumental in the growth and success of Our.News. There are very few advisors who offer such a strong combination of insight and effective, hands-on collaboration. I cannot speak highly enough of Jeff. I strongly recommend him.

Richard Zack

CEO/Founder our.news

In the early stage of our company Jeff opened many doors for us by introducing us to his network. He’s an incredible team player and upholds the highest levels of ability, trust and loyalty. I highly recommend him for any early stage startup, and as our company has grown, we continue to rely on him for advice and insights.

Ed Erenberg

Cheerity Founder

The Field Group has been instrumental in Mmmly’s development, assisting with many operational tasks, while helping us to create a comprehensive growth strategy and allowing us to focus on day-to-day productivity and growth. Of particular value is Jeff’s insight into the world of angel and institutional investing, helping us design our investment rounds with logic and foresight. I highly recommend Jeff and The Field Group!

Nicholas Naclerio

CEO and Founder Mmmly

Working with the Field Group has been an incredible experience. The combination of support and guidance that I have received has helped my company, cue, grow beyond the early stages to a position of growth. I highly recommended those seeking investment guidance and critical feedback to consider The Field Group.

Lou Paris

Founder Cue

Field Group’s innate talent is to plug into your team beyond just strategy, by building a system to make that strategy happen, and implementing it until you can afford to bring someone on in that role.

Greg Buzulencia

Founder ViaHero

I’ve worked with many world class advisors and I can genuinely say that Jeffrey is in the top ranks. He approaches you humbly and confidently providing value right off the bat. It can be lonely at the top. Jeffrey comes right beside you, puts his arm around you and keeps your eyes focused on the big picture. He’s got a knack for quickly understanding your business and helping you talk through any issue you may be stuck on and gets you to see clearly. I love his moral compass, outlook of the world, utter fairness, and care for you as an early founder. When Advisors may be busy and not always consistent, Jeffrey is there when you need him every time to really grow your business.
In only a couple sessions he’s helped me:
1. Drastically restructure debt
2. Move my business forward 6 months
3. Encouraged me to grow as a leader and lead my board

Pat Brown

Founder and CEO Surv (By Rent Sons)

The Field Group’s experience and support gave us the confidence to push our boundaries. The focus on strategy and goal setting during our meetings was invaluable, especially when day-to-day operations can easily overshadow the bigger picture. We really appreciate the attention that was given to finding a balance between emotional well-being and effective time management.

Kyle Moy

Co-Founder | CEO

Fichi/Imaginearth Inc.

The Field Group was very beneficial in helping us identify areas of weakness within our operations and streamline production inefficiencies. Their insights and unique strategies for improved growth and profitability were hugely valuable. The team worked diligently alongside us, providing support and much-appreciated business and personal guidance. We highly recommend The Field Group as a trusted and knowledgeable consultant and partner.

Saad Hajidin

CEO and Founder

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About Us

Founded in 2016 by Jeff Werner, The Field Group was created to support early-stage startups and small businesses in industries like software, media, apparel, CPG, and more.