Begoña Inurritegui

Begoña Inurritegui is a Senior Business Strategist with a strong background in finance and strategy. A former investment banker and CFO, she brings analytical rigor to business planning and decision-making, with additional experience in market analysis and positioning.

She works with entrepreneurs, CEOs, and advisory firms to navigate growth and complexity, often contributing to business model refinement, customer journey mapping, and competitive strategy. Her financial background is particularly valuable when working with clients in regulated industries.

Begoña approaches projects through collaboration and inquiry, focusing on clear, actionable solutions. She’s known for simplifying complexity and developing frameworks that support effective execution.

At The Field Group, she helps clients uncover operational and strategic opportunities.